South African rapper Nasty C has signed a new deal with Def Jam Recordings through a joint venture with Universal Music Africa.
Nasty C plans to make his official U.S. debut when his new single “There They Go” premieres on Apple Music Beats 1 with Ebro Darden today (March 26 at 4:30 p.m. ET).
The video for “There They Go” was also dropped today which was Filmed in Nasty C’s hometown of Durban, South Africa, the video was directed by Andrew Sandler (Lil Wayne, Chris Brown).
“Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C — an international star with real vision and talent — into the family.”. Def Jam Recordings interim chairman/CEO Jeff Harleston said.
Nasty C siad: “It’s powerful to be a part of the Def Jam family, It’s an iconic record label and has made the careers of many of the artists I look up to.”